Inventors too hear the siren song of the Internet and wonder how they can take advantage of its promises for gain. Many are intimidated by the mere thought of a computer. Others are not sure why or if they need a Web presence. And, some jump in and are not quite sure why they did so or if it was a good move at all. They may have their products listed on someone else’s site or actually have a Web site of their own. Most of those with a Web presence are wondering why the phone isn’t ringing, the orders are not coming in and no one has contacted them with an interest in licensing.