When meeting with business owners, the complaint I hear over and over again is that their Web sites are simply not meeting their expectations or transfering results to their bottom line. As Web savvy marketers, the reasons are usually pretty clear to me and my staff.

As I have talked to business owners over the years, I have heard all the horror stories of their past experiences with consultants who cost a lot of money and don’t deliver.

The first reaction of businesses in tough economic times is to cut the marketing budget. This is a major mistake. The businesses most likely to survive a downturn are those that market smarter, more aggressively, and utilize this time to out-smart the competition.

If you are the business owner and the "rainmaker", you are working IN your business, not ON your business. By doing so, you are an employee of the company. Working ON your business makes you the business' leader and strategist which will improve your bottom line. Without this change, when it comes time to sell your business, all you will have to sell is a job.

Small and medium size business owners frequently tend to be mavericks, confident, and have great difficulty giving up control. In addition, they deal with an internal struggle between seeking help when they need it and thinking that they are supposed to have the answers. As a result, when they experience the challenges that face all businesses, they become very stressed. There is a solution...

Top executives with small, medium and large companies complain that their sales people simply do not get the sales. One company's CEO recently told me she fired all her salespeople and would not hire another until they found a better way to get results from them.