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| Product and Marketing Feasibility Evaluation |
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ICG offers a FREE Initial Consult that allows us to get a basic understanding of your invention and its potential. Working in the new product marketing business for over a decade, we have extensive knowledge of what will and will not work in the marketplace.
In addition, we are continuously educating ourselves on today’s fast changing business environment. ICG will give you an unbiased, realistic, and honest opinion regarding your invention and your options. | |
| Competition & Industry-needs Research and Analysis |
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| Beyond the initial consultation, we provide comprehensive feasibility reports that address the marketing, manufacturing, legal, and other areas correlating with successful commercialization of products like yours. Our detailed report will not only give you a clear direction to pursue with your product, it will also become the foundation of your product design and commercialization strategies. | |
| Dynamic Business Plans and Marketing Plans - Development |
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| Have an idea and need a business plan for financing? Have existing product sales but could benefit from more planning? ICG can help. Since no client or product is the same, each business plan and/or marketing plan is customized to optimize results and achieve the established goals. ICG works with you to create an effective business or marketing plan that best fits your needs. | |
| Turnkey Implementation of Business / Marketing Plans |
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| Now is the time to put your plan into action. By tactically implementing areas of the business plan, ICG can take the pressure off you by acting as your outsourced marketing department. Whether it be guiding you in setting up the foundation for your company, branding, developing a pricing strategy, approaching buyers in specific channels or optimizing websites for promotion, we are there when you need us. | |
| Coordination of Product Prototyping and Development |
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| Designing a product to be functional and developing a product for aesthetics are two very different but crucial aspects of product development. By working with industrial designers and engineers, ICG can take the difficulty out of product design. We work with the designers to achieve functionality and consumer appeal. | |
| Identity Development for Product and Company |
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| Creating a brand and company image is an art form requiring a team effort. A talented graphic artist can create a cool image; nevertheless, if it does not reflect the marketing direction, that image will likely be ineffective. ICG creates images and branding with your business success in mind. Our goal is that your branding serves the purpose of enhancing the value of your product in the eyes of your potential customers. | |
| Sourcing Local and/or Overseas Manufacturing |
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| Selecting a vender for the sourcing of production or manufacturing is very important and, at the same time, can be a frustrating process. ICG works with a variety of reliable and credible venders and sourcing agents for the U.S. and Mexico and overseas as well. We take most of the headaches out of price quoting, prototyping, and production. | |
| Marketing Materials and Packaging Design and Development |
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| Make your first impression count. Creating marketing materials specific to your industry and those that entice purchases is more critical today than ever. Your materials and packaging must scream value. Bad product photos, poor grammar, inadequate design, or unconvincing content will not get buyers excited about your product. ICG creates industry-specific, attention-grabbing marketing materials that will increase your probability of securing distribution and ultimately a return on your investment. | |
| Website Content and Design Development |
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| Websites are becoming a crucial element to establishing a product-based business. Whether you are looking for a large, dynamic website or a simple educational site, we can assist you in creating professional, creative content that engages your audience while our experienced web designers will turn your ideas into reality. | |
| Formulation of Promotions, Advertising Roll-Outs, and Media Exposure |
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| Executing a business plan, marketing plan, or product launch takes skill and industry knowledge. We concurrently create a balanced mixture of advertising, promotions, demos, editorials, media releases, product releases, and tradeshow debuts to execute your promotional plan successfully. | |
| Investigation of New Market Opportunities |
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| Looking for new or hidden applications for your product is a great way to expand your customer base and revenue stream. ICG’s creative, outside-the-box brainstorming coupled with thorough research, investigation, and planning relieves much of the uncertainty and stress of entering a new market. | |
| Focus Group Development and Facilitation |
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| A face-to-face gathering of industry professionals or potential consumers of your product for input and feedback provides you with critical information early in the development process. This allows for appropriate modifications before the product reaches the marketplace. Pre-screened and qualified participants are recruited and compensated for their participation. Focus groups are carefully selected and the direction of the discussions are planned in advance and individualized based on the product and client’s needs. Discussions are led by our qualified moderators and center on such aspects ergonomics, functionality, aesthetics, perceived value, and others as dictated by the nature of the product. | |
| Conducting Surveys and Market Tests |
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| The advances in technology now permit cost effective and comprehensive online surveys. ICG has extensive experience in this method of gathering information and has expertise in leveraging the power of this method for gathering complex information from participants. | |
| Establish Distribution and Sales Channels |
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| Getting your product positioned correctly in the marketplace is critical to its success. ICG guides you in preparing the optimal pricing structure and margins. In addition, we work with you to determine the best product introduction and distribution method for each stage of the product’s growth cycle. Preventing channel conflict in the early stages of product introduction protects you from decisions that ultimately limit the sales of your product. | |
| Project and Milestone Management |
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| A well thought-through project plan allows you the inventor to directly observe how various activities interact, are dependent on one another, and affect the timeline for product introduction. ICG prepares a comprehensive Gantt Chart and project-management system using sophisticated software to outline your product-development and launch plans for an entire year’s worth of tasks, timelines, and assigned responsibilities. Cost estimates are built into the project-management system for better client control. We take the confusion out of what needs to be done, by whom, and when. | |
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“Before coming to ICG, I had spent over $70,000 on prototypes and engineering which proved to be useless. With the assistance of ICG, I now have a product line being marketed internationally. If I would have found them sooner, I could have saved my money and been on the market much faster.”
Keith G.
CEO
Bicycle Products Business
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