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| Knowledge of the current state of your industry, your key competitors and how your company can best position itself to succeed is crucial to your long-term survival. If you are operating “lean and mean” and struggle to justify the internal staff needed to improve your position in the marketplace, we can help. Cost-effective solutions are available through ICG to investigate your competition and your own customer-satisfaction levels and to find opportunities to expand or improve your product line and more. |
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Evaluate products and market feasibility
ICG reviews and evaluates your current product line, including those products in the planning and development stages. Large and small companies have benefited through our research and analysis by expediting analysis of potential effectiveness, marketability, manufacturability, and overall success. You will minimize mistakes and product failures by determining sooner rather than later, the best way to design, position, price, and market to improve results.
Marketing Review and Discovery
ICG will analyze your current marketing methods, materials, and channels of distribution. The primary purpose is to determine what has been done and what is working well and what is not. This includes an analysis of your current method of distribution, potential or existing channel conflicts and sales history as well as exploratory research. In addition, one-on-one and team meetings with our client's in-house staff can be beneficial.
Investigation of market conditions and competition
ICG conducts primary and secondary research to determine the strengths and weaknesses of direct and indirect competition. ICG gathers competitive literature and information regarding websites, locations, management, and pricing structure as well as other publicly and legally available information. The information discovered during the research process is analyzed for its relevance, and leveraged to improve our client's opportunities and marketing advantage.
Assessment of market need, product potential, and opportunities
We explore additional opportunities for your business by researching your clients and others associated with your business such as distributors, installers, end users, sales representatives. We collect crucial information that may not be available to you even if you had the time and manpower to search for it. We begin by working with you to determine direction for the research to increase ultimate value and formulate best approaches.
Establishment of distribution and sales channels
ICG identifies your optimum distribution and sales channels. These conclusions are based on your pricing structure, target market, business goal, industry trends, and current and future market positioning. | |
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Discover New Markets
“ICG helped us to move quickly ahead of our competitors. They gave us valuable information and recommendations that helped us launch a marketable product and uncovered a new market for our business.”
Jessica B.
Director of Marketing
National Medical Products Company
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